Project Name: All Online and More

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Background: As the healthcare industry evolves, digital services have become pivotal in providing accessible and efficient care.

Recognizing this shift, Clalit aims to spotlight the comprehensive suite of digital services they offer through their application.

This campaign will emphasize the ease of access, variety, and reliability of their online medical services, reinforcing commitment to innovative healthcare solutions.

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Objective: The primary goal of "All Online and More" is to enhance public awareness and engagement with digital medical services. By showcasing the full spectrum of online services, from tele consultations to digital prescriptions and health monitoring, this aim to drive increased adoption and reliance on the digital platform, thereby improving patient outcomes and satisfaction.

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Target Audience: Our campaign is aimed at a broad spectrum of users, including tech-savvy patients, busy professionals, elderly individuals seeking convenient healthcare solutions, and caregivers who manage health services for others.

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Key Messages:

1. Comprehensive Care: Highlight the extensive range of medical services available online, illustrating that users can address most, if not all, of their healthcare needs digitally.

2. Accessibility and Convenience: Emphasize the ease of accessing healthcare services anytime, anywhere, reducing the need for physical visits.

3. Trusted and Reliable: Assure users of the high standard and reliability of digital medical services, backed by qualified healthcare professionals.

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Strategies:

• Utilize multi-channel marketing (social media, email, online ads) to reach a wider audience.

• Develop engaging content, including testimonials, demos, and infographics, that showcase the benefits and ease of use of the services.

• Partner with influencers and healthcare professionals to enhance credibility and reach.

 

Expected Outcomes:

• Increased engagement and usage of the digital services offered by the application.

• Enhanced Clalit brand recognition and trust in the healthcare community.

• Positive feedback and testimonials from users, reflecting satisfaction with the digital healthcare experience.

 

Timeline: The campaign will roll out in phases over a month period, starting with a teaser launch, followed by the full campaign roll-out, and ending with a review and analysis phase to gauge impact and identify areas for improvement.

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My Role:  as Art Director and Lead Designer, led the "All Online and More" campaign's design and creative direction, ensuring a cohesive and impactful visual identity.