In creating the rebranded design for Kol Zchut, the process involves several key steps:
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1. Conceptualization: The first step is to conceptualize the design by understanding Kol Zchut's mission and how the blend of vintage and modern elements can reflect the organization's values and goals. This involves brainstorming sessions, researching design trends, and creating mood boards to visualize the concept.
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2. Design Development: After conceptualizing, the next step is to develop the design. This involves selecting specific vintage elements, like historical imagery or typography, and combining them with modern graphic elements, such as clean lines, contemporary fonts, and digital textures. The aim is to create a cohesive design that balances both styles.
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3. Integration: The integration phase combines these elements into a coherent design. This might include layering, juxtaposition, and blending techniques to merge the vintage and modern aspects seamlessly, ensuring that the design communicates the intended message effectively.
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4. Refinement: With the combined design in place, refining the details is crucial. This includes adjusting colors, scaling elements, and fine-tuning the layout to ensure the design is visually appealing and communicates Kol Zchut's brand identity.
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5. Feedback and Revision: Presenting the design to stakeholders for feedback is a critical part of the process. Based on the feedback, revisions may be made to refine the design further, ensuring that it meets the client's expectations and effectively communicates the brand's message.
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6. Finalization: Once the design is approved, the final step is to prepare it for various applications, such as digital platforms, print materials, and other media. This might involve creating different versions of the design to suit various formats and ensuring that it maintains its integrity across all mediums.
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Throughout this process, the goal is to create a design that stands out visually and resonates with the audience, conveying the essence of Kol Zchut's mission in an innovative and memorable way.
Client: EcosyStem
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Agency: Samara Marketing
As the lead designer for the Kol Zchut rebranding project, my role involves setting the creative direction and blending vintage with modern design elements to reflect the organization's mission. I personally craft the design, from initial concepts to the final product, ensuring it aligns with our vision. Collaborating with my team, I guide the design process, providing feedback to maintain a cohesive style. I communicate directly with the client to understand their needs and integrate their feedback into our designs. Additionally, I manage the project's timeline, ensuring we meet key milestones and deliver a high-quality, consistent design across all platforms, effectively conveying Kol Zchut's brand identity.